The words "egosurfing" and "Blog" have been added to the Oxford Dictionary of English. An example of egosurfing is to check Google News to see, how many stories are written about SAP Developer Network. Some also call it "vanitysurfing", which I like better, although I am not sure if it made the Oxford cut this year.
Within the SAP Developer Network we have just added the Top Weblogs feature, where the 25 most viewed Weblogs of the last 30 days are listed. It's exciting that today, of the top 8 Weblogs, 5 are written by our customers.
It's easy to be part of this little competition, just apply to become an SDN Weblogger, post a blog, and see it rise to the top.