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Former Member

After a great Design Thinking experience, on the first day at the InnoJam, it is now 9pm and we are taking a little break, watching the Netherlands playing soccer in a qualifying game

The “Design Thinking infused” InnoJam 2012 started today in the Netherlands, s-Hertogenbosch.

We had six teams with six participants each that worked on three different Healthcare related topics:

  • How can we help people with “high risk” heart failure to prevent a serious condition (stroke) by using remote monitoring? (Teams 1 & 2)
  • How can we ensure to prevent healthy people from getting heart diseases, by educating them? (Teams 3 & 4)
  • How can the IT department of Haga Hospital help to reduce the high number of no shows at their heart clinic? (Teams 5 & 6)

The first step of the Design Thinking Phase was the Scoping – what is the team trying to achieve?

The teams discussed and agreed on the focus of their challenge and in the next step, the research phase, each team interviewed three users and experts from different fields.

The teams talked to a nurse, an expert from a health insurance company, a patient, a nurse practitioner, an expert from a health insurance company, a financial manager and an application manager from a heart clinic.

The team split up during this phase – while two team members did the interviews with the experts and users, the other team members did desk research – looking at web pages, you tube videos and journals, all regarding their challenge.

The teams rejoined to discuss all the valuable insight and information they gathered. They shared their information as part of the synthesis step of the process by first engaging in storytelling – shaping their information into stories – to contextualize the insights they have gleaned.

The teams then developed a persona – a description of a client with attributes that defines their understanding and allows them to empathize with this persona – and a point of view that linked their insight to their persona.

The next step is ideation where they used brainstorming techniques to generate a lot of ideas on potential solutions. We encouraged all participants to be very open to any idea and encourage ‘outside the box’ ideas.

Each team then used a voting system to prioritize the ideas and then developed a prototype that each team presented to the whole group. The following techniques were offered:

  • Role Play
  • Storyboards
  • Low fidelity mock-ups

At this point, we would normally validate the prototypes with the customers. Since we didn’t have the experts on site for this step, we skipped the validation phase.

Each team then prepared their presentation pitch of their prototype.

The teams presented their final prototype in only three minutes and generated feedback from the rest of the participants, which they can use for further iteration of their prototype before the actual development of the application.

From our perspective, we were impressed by the creative nature of the prototypes, especially given the time constraint they needed to operate in:

And on top of these great prototypes, the Netherlands won their soccer game!

Hester Hilbrecht & Gerrit Kotze