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What made more than 70 students from 60 universities in 17 countries join this event? The fancy location, a BeachBar in Berlin’s hot Mitte district or the challenge to code for 32 hours non-stop with a bundle of fun activities thrown in and the chance to win a ticket to SAP TechEd? But this time there was another incentive. The event provided a forum for discussion with top SAP business leaders.

In his keynote, Stefan Ries, SAP Chief Human Resources Officer, highlighted the opportunity to make an impact with the help of technology. Other SAP leaders shared stories from their own personal career journeys, including Jens Krueger, Head of SAP’s Finance business unit and co-head of the SAP innovation Center in Potsdam, and anka.wittenberg