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An event dubbed Mobile World Congress has a lot of hype to live up to. Thankfully, it’s proving to be a groundswell of incredible advancements in the hyper-competitive mobile arena, especially for SAP. By revealing some juicy details around its partnership with Samsung, SAP is taking tangible steps to deliver on its promise of unwiring and mobilizing the enterprise. This became readily apparent during a keynote presentation by Raj Nathan, Executive Vice President and Chief Marketing Officer at Sybase.


“Cutting edge devices like the Samsung Galaxy S2 are driving the transformation of the enterprise through the adoption of enterprise mobility,” said Nathan who underscored the fact that a vast majority of IT departments are constantly bombarded by employees who want mobile devices to receive corporate e-mail and applications like CRM. “An IT department must first address a number of critical issues before they allow new mobile devices and platforms into their environments.”


And herein lies the nagging doubt that many SAP customers, influencers and employees still have: Can SAP fully transform its old-school ERP ways in order to un-tether back end systems and deal with critical mobility pain points like security and scalability? If SAP continues to forge partnerships with the likes of Samsung SDS and deliver real apps that people want in a secure environment, like the recently announced Samsung Mobile Business Intelligence (BI) Dashboard, I think it’s safe to assume the company is on the right track.


To read the remainder of this article and view fancy UI pictures on Forbes, please go HERE. Would also like to hear your thoughts around this recent news and SAP's mobile offerings in general.