At SAPPHIRE NOW Madrid, I chatted with Mattias Bolander, head of analytics for Nordics and Baltics for SAP.
Topics included:
The differences between analytics in different countries across the region: “Everybody is special, especially in the Nordics!”.
The region has a long history of success in telecommunications and a robust online infastructure , so mobile business intelligence is of particular interest, with examples such as TeliaSonera sales managers using mobile devices to show enterprise customers data about their telco usage.
Data discovery -- the new SAP Visual Intelligence product has created what Mattias calls “the uncontrollable smile”.
Norway has a lot of oil, so are interested in using analytics to search for oil, and analyze trades.
Sweden has lots of manufacturing, with a tradition of quality engineering products, and companies are interested in using predictive analysis to figure out how much funding they need to support warranties on these products, even over long time periods.
Denmark has a lot of consumer goods – such as Carlsberg (“Beer like never before!”)
In the Baltics, these “new” countries have the ability to try extremely new things because they don’t have the mature infrastructures of their neighbors. Just don’t call them “curious people”!
Join Mattias and his team at the next round of SAP Innovation Forums across the region!
