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Rashi Periperals at SAPPHIRE NOW Madrid

I love technology, don’t you? When it works, that is. Purchasing a laptop is no longer the investment it once was, but it’s still significant enough to make it a non-disposable item. If there’s a problem with your computer, it needs fixing, not trashing.  And that’s one of the areas where Rashi Peripherals, with its 65 service centers, shines.

Established in 1989, Rashi Peripherals Private Limited is the leading-value added technology distributor in India. With 64 branches, 8,300 resellers in 650 cities, and a portfolio of over 17 world famous brands, Rashi attributes its growth to a focus on adding value for its customers. Known for its various innovative marketing programs, one of the company’s key strengths is its event series designed to inform, educate, and train channel partners on the upcoming technologies and products to help them run their businesses better.

Given the company’s focus on customer satisfaction, Rashi was dismayed to find that the reports it needed to better support its vendors were difficult to obtain with their current database.  In addition, the cost of administration and maintenance was escalating, while transaction processing was slower than desired – making the customer have to wait. 

Rashi turned to its own trusted technology partner, SAP, to address this assortment of issues.  And SAP, in response, proposed an implementation of SAP Sybase Adaptive Server Enterprise (SAP Sybase ASE) and SAP ERP.  Rashi found this to be a simplified solution that reduced the cost of database administration and downtime, decreased transaction processing time to increase the number of daily transactions, and compressed the size of the data from 900 GB to 350 GB, making reports easier to run.

According to Yogesh Dhandharia, Rashi Peripherals’ head of information technology, the company handles more than 1,000 customer service transactions every day. “Taking care of those customers more efficiently makes the end-customer happier,” he says, “which makes the dealers, the system integrators, the resellers, and the vendors happier as well.”

Now that is customer focus indeed.