SAP for Sports and Entertainment

With SAP solutions, sports and entertainment organizations are driving world-class innovation to engage fans like never before, improve player and team performance, and help venues run simply.

Expert Content

Digital Transformation of the Sports and Entertainment Industry

Virtual reality, hyperconnectivity, platforms and big data are influencing the way we do business, also for clubs, venues or casinos. By pioneering innovative solutions, SAP enables sports and entertainment organizations to get their competitive edge.

The Digital Athlete

Customer Stories

Learn more about how our customers are succeeding with SAP Sports and Entertainment solutions.

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Hot off the Press!

The digital transformation finally reaches the sports and entertainment industry. By engaging with clubs, venues, and entertainment companies, SAP comes more and more into public focus. Stay informed about what’s going on with our hot off the press news!

SAP Sports One wins awardZenit boosts work with fansDuke set for March Madness


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