Sports and Entertainment
With SAP solutions, sports and entertainment organizations are driving world class innovation to engage fans, improve player and team performance, and help venues run simply.
Season after season, we continue to reach new innovative heights with our longstanding partner TSG Hoffenheim. SAP solutions support @TSG Hoffenheim - on and off the pitch. Find out how SAP can help your business become an Intelligent Enterprise.
With SAP Customer Checkout, you can simplify your point-of-sale processes, and run your retail, catering, or sports and entertainment business efficiently.
FC Bayern München has successfully implemented the SAP SuccessFactors Employee Central solution to standardize and optimize its core human resource (HR) processes and improve the experience for its 1,000+ employees.
Read the news articleDigitize the perfect Trip: Mobile Ticketing, Adler Pay by Bluecode, Loyalty-Points at each point of sale, Location-Based-Services and information about the club guaranties the next level of Fan Engagement and digitize the business of the SAP Arena. As an intelligent enterprise, the SAP Arena is using SAP's end-2-end solutions to better manage its business and thus providing the perfect fan-experience whilst gaining a 360-degree view of their needs. An Intelligent Enterprise runs at its best with SAP.
Long-time partners SAP and the NHL today unveiled new, significant enhancements to the SAP-NHL Coaching Insights mobile app for iPad. These upgrades stemmed from off-season workshops with all 31 NHL coaching staffs to further simplify the user experience, expand on critical metrics desired by coaches, and extend usability for deeper preparation before and after games.
Find out how sports organizations can gather more extensive and comprehensive fan data and use it to improve the fan experience.
Read the Fan Management paperSAP Sports One and SAP Analytics Cloud
Sports Analytics - Driving innovation and inspiring performance across industries
Identifying and recruiting the right talent. Monitoring development and training employees to maximize their performance. Profiling the competition to gain strategic advantage. Bringing together the entire organization to collaborate in pursuit of success. These elements define professional sports teams as they strive to be the best. They also describe today’s competitive business world. While consumer packaged goods, engineering and construction, and high-tech firms may not look like football or hockey teams on the surface, they share much in common and can learn valuable lessons from some of the innovative approaches the sports world offers.
Customer Stories
Learn more about how our customers are succeeding with SAP Sports and Entertainment solutions.
- Digitalization on and off the pitch with TSG Hoffenheim
- The Swedish Football Association sharpens the analyzes in the cloud
- The Slovak Football Federation (SFA) is using SAP Sports One to manage the federation, national team and players.
- Join us backstage with Adler Mannheim to find out how we contribute to the team’s success and help them to stay on top of technology trends with SAP Sports One.
- With SAP Sports One, we pave the way today for the World Champions of tomorrow
- SAP and Manchester City Bring Technology onto the Pitch for the First Time
- SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership
- How Champions Prepare: TSG Hoffenheim and Manchester City Use SAP Technology
- SAP and TSG Hoffenheim open SAP Interactive Data Space
Hot off the Press!
The digital transformation finally reaches the sports and entertainment industry. By engaging with clubs, venues, and entertainment companies, SAP comes more and more into public focus. Stay informed about what’s going on with our hot off the press news!
- SAP Sports One earned a special mention for Excellent Communications Design Interactive UX 2020
- SAP scores a Three-Point Victory at the Red Dot Awards 2019
- Revive impressions of our SAP Sports & Entertainment Forum in Berlin
- SAP Sports One has won the iF Design Gold Award 2017
- German Design Award Winner 2017