With SAP solutions, sports and entertainment organizations are driving world class innovation to engage fans, improve player and team performance, and help venues run simply.
Especially in times such as now, it is more important than ever to learn more about the latest trends and the digitalization of sports and entertainment management. That's why we have moved our 10th edition of the SAP Sports and Entertainment Forum to the digital world. Experience one week of virtual sessions that connect decision-makers and experts from the industry.
Check out the latest agenda and register now
The SAP Sports One solution was recently honored with three awards at the Red Dot Award 2019.
SAP Sports One Red Dot Award Winner 2019
Find out how sports organizations can gather more extensive and comprehensive fan data and use it to improve the fan experience.
Read the Fan Management paper
German soccer champion FC Bayern München is using SAP Customer Checkout to achieve greater transparency at points of sale at the Allianz Arena.
Engages with fans through SAP Customer Experience Solutions
Virtual reality, hyper-connectivity, platforms and big data are influencing the way we do business. By pioneering innovative solutions, SAP enables sports and entertainment organizations to get their competitive edge.
The Digital AthleteThe Digital Transformation of Entertainment Parks
Learn more about how our customers are succeeding with SAP Sports and Entertainment solutions.
The Slovak Football Federation (SFA) is using SAP Sports One to manage the federation, national team and players.Join us backstage with Adler Mannheim to find out how we contribute to the team’s success and help them to stay on top of technology trends with SAP Sports One.Find out how FC Bayern Basketball is streamlining its sports operations – from training management to scouting and communications.With SAP Sports One, we pave the way today for the World Champions of tomorrowLearn how TSG 1899 Hoffenheim combines tactics planning with innovative technologies to improve player performance and outcomesSAP and Manchester City Bring Technology onto the Pitch for the First TimeSAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance PartnershipHow Champions Prepare: TSG Hoffenheim and Manchester City Use SAP TechnologySAP and TSG Hoffenheim open SAP Interactive Data Space
The digital transformation finally reaches the sports and entertainment industry. By engaging with clubs, venues, and entertainment companies, SAP comes more and more into public focus. Stay informed about what’s going on with our hot off the press news!
SAP scores a Three-Point Victory at the Red Dot Awards 2019Revive impressions of our SAP Sports & Entertainment Forum in BerlinSAP Sports One has won the iF Design Gold Award 2017German Design Award Winner 2017