SAP for Sports and Entertainment

With SAP solutions, sports and entertainment organizations are driving world class innovation to engage fans, improve player and team performance, and help venues run simply.

Featured Content

SAP Sports and Entertainment Forum 2019 in Berlin

We look back at two days full of valuable experience and insights into the digital future of Sports and Entertainment in Berlin.

Revive impressions from our Sports and Entertainment Forum 2019

SAP Scores a Three-Point Victory at the Red Dot Awards 2019

The SAP Sports One solution was recently honored with three awards at the Red Dot Award 2019.

SAP Sports One Red Dot Award Winner 2019

Unlock the Unique Value of Your Fan Management

Find out how sports organizations can gather more extensive and comprehensive fan data and use it to improve the fan experience.

Read the Fan Management paper

Engages with fans through SAP Customer Experience Solutions

German soccer champion FC Bayern München is using SAP Customer Checkout to achieve greater transparency at points of sale at the Allianz Arena.

Engages with fans through SAP Customer Experience Solutions

Expert Content

Digital Transformation of the Sports and Entertainment Industry

Virtual reality, hyper-connectivity, platforms and big data are influencing the way we do business. By pioneering innovative solutions, SAP enables sports and entertainment organizations to get their competitive edge.

The Digital AthleteThe Digital Transformation of Entertainment Parks

Customer Stories

Learn more about how our customers are succeeding with SAP Sports and Entertainment solutions.

With SAP Sports One, we pave the way today for the World Champions of tomorrowTactics and Technology Team Up at TSG HoffenheimSAP and Manchester City Bring Technology onto the Pitch for the First TimeSAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance PartnershipHow Champions Prepare: TSG Hoffenheim and Manchester City Use SAP TechnologySAP and Mannheim Mall Q 6 Q 7 Drive Retail Technology InnovationSAP and TSG Hoffenheim open SAP Interactive Data Space

Hot off the Press!

The digital transformation finally reaches the sports and entertainment industry. By engaging with clubs, venues, and entertainment companies, SAP comes more and more into public focus. Stay informed about what’s going on with our hot off the press news!

SAP scores a Three-Point Victory at the Red Dot Awards 2019Revive impressions of our SAP Sports & Entertainment Forum in BerlinSAP Sports One has won the iF Design Gold Award 2017German Design Award Winner 2017