SAP for Sports and Entertainment

With SAP solutions, sports and entertainment organizations are driving world class innovation to engage fans, improve player and team performance, and help venues run simply.

Featured Content

FC Bayern has implemented SAP SuccessFactors Employee Central to improve Digital HR Capabilities

FC Bayern München has successfully implemented the SAP SuccessFactors Employee Central solution to standardize and optimize its core human resource (HR) processes and improve the experience for its 1,000+ employees.

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SAP Sports and Entertainment Forum 2020 goes virtual

Especially in times such as now, it is more important than ever to learn more about the latest trends and the digitalization of sports and entertainment management. That's why we have moved our 10th edition of the SAP Sports and Entertainment Forum to the digital world. Experience one week of virtual sessions that connect decision-makers and experts from the industry.

Check out the latest agenda and register now

SAP Scores a Three-Point Victory at the Red Dot Awards

The SAP Sports One solution was recently honored with three awards at the Red Dot Award 2019.

SAP Sports One Red Dot Award Winner 2019

Unlock the Unique Value of Your Fan Management

Find out how sports organizations can gather more extensive and comprehensive fan data and use it to improve the fan experience.

Read the Fan Management paper

Expert Content

Digital Transformation of the Sports and Entertainment Industry

Virtual reality, hyper-connectivity, platforms and big data are influencing the way we do business. By pioneering innovative solutions, SAP enables sports and entertainment organizations to get their competitive edge.

The Digital Transformation of Entertainment Parks

Hot off the Press!

The digital transformation finally reaches the sports and entertainment industry. By engaging with clubs, venues, and entertainment companies, SAP comes more and more into public focus. Stay informed about what’s going on with our hot off the press news!

SAP scores a Three-Point Victory at the Red Dot Awards 2019Revive impressions of our SAP Sports & Entertainment Forum in BerlinSAP Sports One has won the iF Design Gold Award 2017German Design Award Winner 2017