At SAP TechEd LasVegas, Natascha Thomson (@nathomson) Part of the Social Media Audience Marketing team at SAP, was busy with her own #SocialMedia expert lounge sessions and being patient at getting face and camera time with some of the SAP Mentors to discuss some of their extended experiences with Social Media.
This blog is an unquote of the 5:25 min gig about using effective Social Search and creating Geo-targeted Content interviewing SAP Mentor Sina Moatamed (@SinaMoatamed)
0:19 – Natascha introducing the topic of #Social Search and its importance of Geo-targeted content.
0:40 - Sina Moatamed defining the strategy of putting up the site and enabling it for #social search.
1:12 - How search helps you prioritize your target audience from the Business Social Network.
1:45 - Stop Bill boarding and selling yourself as a company, engage and crowd source more on your nature of business with a similar target audience.
2:28 – Don’t Amplify but engage.
3:08 – ensure that your social presence and content is geo-targeted, small businesses can also mine effectively. Is it expensive?
3:47 – narrow down on an audience that connects with your larger goal.
5:03 – work with a Social Media provider (internal / external) to build strategies for a geo-targeted Social Media Strategy for your enterprise.
Here’s the video content of the time-stamps that you are waiting eagerly to hear about
Further reading…
Natascha also interviewed Jon Reed of jonerp.com on his expert Networking session on #Social media, she blogged about it too, read that blog and watch Jon engage the audience
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