5 Best Practices For Startup Tweeters
The ABYSS was the first thought that popped into my mind when I was about to create my Twitter account. Abyss can be defined as anything that appears to be endless, such as time, immeasurable depth, or despair. 30 days ago I sat at my desk looking at the Twitter login page contemplating the relative value of tweeting. The very thought of just creating that Twitter account seemed like a commitment of endless time and energy with little hope or quantifiable value.
Once my account was created I sudendly relaized I had zero followers. I feared anything I posted would just float out there in the endless abyss of Twitter and never be read by anyone. At the time tweeting was just an abyss to me. My mind was filled with questions...
Perhaps you are like me and your company encouraged you to help drive more social awareness and thought leadership with your customers by using Twitter. Like me, you also might find that step a bit overwhelming at first. So to help you get started and be effective on your Twitter journey; I have documented several Twitter best practices which I learned during my first 30 days of tweeting. My goal is to help you launch faster and obtain higher value with less stress and effort. By following the 5 Twitter best practices outlined below you can avoid feeling like you are tweeting into the abyss as I did.
If you follow the 5 key Twitter best practices I outlined below you will launch faster and obtain followers quicker than I did. The best practices are focused on creating a professional brand for you and your company. These tweeting best practices will also allow you to accomplish more in less time with lower stress.
Best Practices For Startup Tweeters
1. Define and create a professional brand
2. Get in the game
3. Be social! Tweeting pointers
4. Identify your target audience and find your voice
5. Be resourceful
To get started make a plan and work the plan! A good best practice is to define your success criteria before you start. I decided my goals would be to contribute daily (weekdays) for 30 days, gain a minimum of 25 followers, and tweet more than 100 times. I am happy to report I exceeded these goals. Now go start tweeting. Today!
What are some of your Twitter best practices? Please share them using the comment section below.
Jason Palmer
Please follow me on Twitter @Oil_Gas_Advisor for Oil & Gas industry and executive insights.
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