Social media has evolved over the last half decade and is now part of customer strategy for almost all enterprises. Slowly, it is changing the rules of the game and defining the way marketing is done for maximum impact. The tools and techniques of the old marketing has been replaced by the social media techniques. Also, social media is bring in more accountability to the marketing teams as they directly interact with the end users.
Tools and Techniques
Marketing teams can now leverage Social Media features like Micro blogging, status updates, blogging, Video capture, Wiki, Podcast, Webinars amongst others and use them in a standalone or in combination to replace the traditional marketing methods. The list given below is a snapshot of how some of the traditional marketing approaches can be replaced by theses Social Media tools: