In the digital transformation of business, re-imagining shopper engagement ensures a meaningful customer experience. There is very little more important to business success than a positive customer experience. Brookshire Grocery Company (BGC) of Tyle...

A few decades ago there was a TV commercial for Oldsmobile cars. Describing the newest models, it proudly said, "This is not your father's Oldsmobile." The idea was to create an image of cars that were no longer stodgy. They were modern and advanced....

Shoppers no longer HAVE to shop at your stores!In fact, they no longer have to shop at any store anymore. Shoppers don´t go online any more. They LIVE online, with the mobile device as their remote control to the world and to all aspects in life, inc...

On a recent morning, as I was going through my usual routine, my coffeemaker broke. I cannot live without coffee in the morning, so I immediately looked up my coffeemaker on Amazon and had it shipped Prime in one day. My problem was solved within min...