How to price returned products is not an easy task in life science, mainly because there are some returns that are mandatory for example their acceptance when products are expired or remaining SLED (Shelf-life) is less than the one determined by law....

Traditionally pharmacies have been seen by pharma companies as independent outlet at the end of the sales chain without paying them too much attention when planning their Go-to-Market plans. Nowadays, pharmacists are playing much more important role...

Within the last couple of decades, the cost and time to market for new drug development have soared. Nowadays we are talking about an average of 15 years from first molecule investigations until we can get finally some sales revenue and an average co...