Recently, you will have seen a lot of changes to the SAP.com platform (www.sap.com/uk). A change to a new "scrolling" platform, beautiful images and more condensed content to help the user navigate more easily through all of the products and solution...

Digital Marketing. For some this is a scary thing for others it's the way forward. Whatever your view of Digital Marketing, there is no doubt that as a company, SAP wants to be at the forefront of this, driving innovation, and making the most of the ...

"The rule of 5", what is this? And how can it help us with content marketng?!Content Marketing is one of the new big buzz words in marketing. But what are people doing and how can we make the most of the opportunities that are out there.In my role, I...

It doesn't matter if you are in a Small and Medium Enterprise, a one man band, or a Large Enterprise, you cannot fail to have heard about social media and Pull Marketing. But what is it? Is it for you!? And how do you engage in it.Pull Marketing is s...

I was lucky enough to attend the SES 2014 show in London last week and I learnt a lot about Social and Digital. There were so many excellent presenters, and some wonderful topics that were covered. Listening to the experts talking, it was clear that ...