I personally use paid version of Ahrefs for backlinks creation, drop my links and KW planner for on pages seo. There are many other tools but above 3 tools I like to use.
Ahrefs for high-quality backlinks, Yoast SEO plugin for optimizing your on-page content, and NetpeakSoftware. Btw, the last software I mentioned is probably the best seo analyse software I've ever used. I mean, it's really easy to use. If you've never done SEO yourself, Netpeak SW is the first thing to check out.
Bluesky
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