Hi Anand,
You can use data mining to automatically determine significant patterns and hidden associations from large amounts of data. Data mining provides you with insights and correlations that had formerly gone unrecognized or been ignored because it had not been considered possible to analyze them.
Since each company has different data mining requirements, it is not possible to deliver fixed models for producing prediction results. However, the data mining methods available in SAP BW allow you to create models according to your requirements and then use these models to draw information from your SAP BW data to assist your decision-making. For example, you can analyze patterns in customer behavior and predict trends by identifying and exploiting behavioral patterns. Data mining models can be used to provide answers to decision-making questions like the following:
Which offer is most appropriate to which customers and when should that offer be made?
Which customers are liable to churn?
How high is the cross-selling potential for a new product?
Thanks & Regards
Ramakrishna Kamurthy
Bluesky
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