The SAP User Research Panel is SAP’s new core ingredient for user research. SAP users can now express their interest in participating in research sessions via a new database to take part in selected studies. Daily workflows and business processes can then be simplified and improved in direct collaboration with SAP’s product teams. Ina Prügel, project manager for the SAP User Research Panel, answers three questions about the benefits of the panel for users and why the panel is a gamechanger in UX for SAP.
Ina, tell us about the reasoning behind the panel.
User research is an essential part of product design and development at SAP. Our teams of product managers, developers, designers, and researchers had been organizing usability testing at events for a couple of years, for example at SAP TechEd and Sapphire. At first, virtual recruiting and testing was a temporary solution during the Covid-19 lockdown. And now we have a way to provide vital user feedback throughout the product lifecycle. With efficient tools at hand, virtual research is highly sustainable regarding travel, availability, and time. Our product teams also expressed their wish to have a participant panel so that SAP users can be included in the design and development journey of SAP products.
What benefits does the panel bring to SAP users?
The panel allows us to bring together SAP users and SAP product teams in selected studies to gain valuable insights to help improve the user experience. SAP users from all around the globe and from a diverse range of experiences and perspectives can sign up and share their insights. Together, we can bridge gaps in product processes and identify new opportunities to improve the user experience.
We are particularly interested to invite users across our product portfolio and services to join the panel: from SAP Business Technology Platform and SAP S/4HANA Cloud over solutions by SAP Build, SAP Signavio or SAP SuccessFactors, SAP Concur to SAP Ariba, SAP Business Network, and more.
When was the panel launched and how can SAP users get involved?
We initially presented the panel at the DSAG annual congress in Bremen last September. This was followed by activities at SAP TechEd in Bangalore in November 2023 and at customer and partner events in Paris, San Antonio, London, Hamburg, and St. Leon-Rot.
It was great to collect first feedback and to be affirmed that we are not only meeting the needs of our researchers and product teams with the panel, but also of our users and customers. They expressed their excitement, stating that the panel would be a great opportunity to be closer to product teams and to give more direct feedback. In parallel, researchers have launched first research studies with our new research participants.
We’ve already had great sign-up numbers to the SAP User Research Panel, but to cover research activities across all of SAP on a regular basis, we are hoping many more SAP users will sign up for this exciting opportunity.
Panel participation in a nutshell
If you are an SAP user, join our panel to actively influence your user experiences for both unreleased and existing products and solutions. SAP users of all expertise levels, backgrounds, and continents are welcome.
Possible formats are one-on-one interviews, surveys, and unmoderated tests. There is no obligation to participate if contacted.
More information about the panel is available on the official website.
We’re excited to hear from you at userresearch_panel_support@sap.com if you have any questions.
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