
A man happily laughing while using his mobile
How SAP conducts user research studies to help create experiences that make users of SAP products more effective at their jobs.
Customer success is key
At SAP, user research helps product teams understand user needs and expectations. The insights derived from SAP product users help drive product planning as well as design and development process– ultimately leading to the creation of successful and user-friendly products and solutions.
One example: mining company and the leading salt producer in Europe K+S. User research and SAP Fiori have helped improve the user efficiency of their maintenance teams in a 61km² underground mining field in Zielitz, Eastern Germany. Due to unstable network connectivity, their teams earlier had to bridge long distances with paper documents leading to 1,000+ printouts per day.
This is just one example of the impact user research can have. Check out more exciting examples of the benefits of user research on our user research topic page on the SAP Community. But what is user research exactly and how can users help optimize SAP's product UX and development remotely?
What is user research – a short explanation
User research is a discipline used to understand and analyze the needs, preferences, and behaviors of users to design and develop products, services, or experiences to best meet their expectations. This involves conducting qualitative and quantitative research. Qualitative research emphasizes the exploration and interpretation of real-world problems to identify the meaning people bring to them. Quantitative research rather collects numerical data to conclude empirical findings and correlations. Common user research methods are interviews, surveys, observations, and usability testing to gather user insights and feedback (find a set of common methods on the below image).
Figure 1 ALT text: An overview of common user research methods
Product research in this context is the discipline of gathering, analyzing, and interpreting information about a specific product or product category. This can include information about consumer preferences, market trends, competitors, potential features and benefits, and pricing strategies.
6 key benefits of user research
Quickly summarized, user research offers the following key benefits:
SAP User Research Panel: How users can help optimize SAP's product UX and development
Your voice matters to us, and we love to hear your open feedback about the products you use in your daily work! With our SAP User Research Panel, we introduce another way for you to provide feedback directly to SAP product teams and actively influence user experiences for both unreleased and existing products. Participation is easy. To get started, follow these three steps:
Some research activities, such as surveys, can be completed in your own time. Usability testing sessions typically range from 30 to 60 minutes. We will always provide full information ahead of time.
More information about the panel is available here.
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