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Product and Topic Expert
Product and Topic Expert
Hi Community,

I am excited to share yet another customer success story from the ASEAN region successfully implementing SAP solutions, including SAP Intelligent Robotic Process Automation!

Thailand’s leading household, fabric care, food & beverage, and personal care manufacturer and distributor, I.P. One Company Limited, implemented SAP solutions to drive business expansion and growth, to become a complete data-driven enterprise.

Established in 1972, I.P. One is a fast-growing manufacturer of household and personal care products in Thailand. The company produces consumer products under brands known as Hygiene, Vixol, Wiz, Dance, Focus, and Ivy. Despite the COVID-19 disruption, the company has achieved significant business growth and expanded businesses to countries in the CLMV market including Cambodia, Laos, Myanmar, and Vietnam as well as China. As its business was expanding, I.P. One looked to digitalize and upgrade its business management systems to ensure the unification of business processes, better business management, and build a data-driven organization to prepare for its regional growth.

From left: Sirinart Thanesvorakul, Chief Operating Officer, Corporate Services at I.P. One Co., Ltd and Noppadon Chareonthong, Head of General Business for Thailand and Emerging Markets, SAP Indochina.


Sirinart Thanesvorakul, Chief Operating Officer, Corporate Services at I.P. One Co., Ltd. said: “In an increasingly dynamic consumer goods landscape, fast and agile operations are where the battle for growth will be lost or won. We need technology that can help generate data-driven insights, foster innovation and quick decision-making to support our ambition to further grow our business in Indonesia, Philippines, and Malaysia.”

According to Sirinart Thanesvorakul, there were several challenges to the business, “The ability to gain insights from our existing sales data is critical for our business growth. We had many disparate sales data from salespersons across the country that had to be combined into one that was standardized, modernized, and highly maintainable.”

“We decided to digitize our business operations, streamline our business processes and reduce manual tasks by implementing several updated SAP solutions since October last year. SAP helped us create a common simplified, standardized business process that considers different regulations in several countries. The consolidated enterprise-wide data enables our marketing and sales team to be able to continuously improve product offering and equips our management team with abilities to adapt the game plan and accelerate the growth strategy.” Sirinart added.

I.P. One deployed SAP solutions including SAP S/4HANA, SAP BW/4HANA, SAP Intelligent RPA, OpenText SAP. SAP S/4HAHA, an intelligent infrastructure for ERP, empowers to make critical decisions based on high quality, reliable and real-time data, and gain enterprise-wide visibility and control.  Data-driven insights generated from SAP BW/4HANA give I.P. ONE an informed perspective to broaden its product offerings and dive into new markets. While SAP Intelligent RPA helps automate manual tasks usually done by the back-office employees to analyze sales data from over 500 salespersons nationwide. I.P. One also plans to implement Qualtrics in a near future to better understand customers and innovate products that build from that feedback.

“We are seeing a fundamental change in how consumer goods companies run their technology infrastructures. I.P. One joins the thousands of customers in Thailand that run SAP, leveraging our technologies to provide key insights, drive innovation, and support the creation of new products and services,” said Noppadon Chareonthong, “We look forward to working with I.P. One on its SAP and digital transformation strategies that will help speed the introduction of new customer experiences and personalized offers that deepen the consumer relationship.”

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For more information on SAP Intelligent RPA