
When SAP initiated enablement of SAP Cloud for Utilities (C4U) with partners in mid-2020, the C4U team focused on a one-on-one approach with individual partner teams to ensure awareness and comprehension. The enablement content was on the solution roadmap and messaging that SAP uses with our Utilities customers. SAP wanted partners to align their Utilities message with ours. The sessions with each partner allowed for good interaction and some confidential Questions & Answers. Most of the Q&A was about how can we align with certain customers. The SAP C4U team conducted many, many individual C4U partner sessions to pursue partner awareness of C4U across the regions in the partner industry teams. But we recognized that the individualized enablement approach is limited in its ability to quickly get the message out to many partners. There are just too many partners in each region to enable everyone. The approach just doesn’t scale.
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