- SAP Managed Tags:
In preparation for the SAP Emarsys Autumn Release (arriving on October 20th), I’d like to introduce some of the new features we will be including.
Today’s topic: SAP Commerce Cloud Integration.
This plug-in pulls data from your SAP Commerce Cloud account and makes it available in Emarsys for use in personalization or as event triggers for automated programs.
We are releasing this as a pilot product, so please speak to your Partner Manager if you are interested in participating. We will continue to develop this throughout the next cycle, so:
Setup is very easy and requires no technical knowledge whatsoever. You just need to create a new admin user in SAP with the username and password provided by Emarsys, paste the resulting URL in your Emarsys account, and the connection is ready.
It really is that simple.
This entire setup can take less than 3 minutes if you know which data you want to sync.
Once you have your data synced, you can create automated programs based on the SAP CC events, such as order update.
You can also define specific attributes to the event, such as Payment status = PAID.
And now your program is ready for you to define the journey you want to send your contacts on, after they have completed a purchase.
We have also created 6 new Tactics specially designed for this integration. These are ready to use with pre-planned journeys and can be set up in minutes.
For a full list of the functionality available with this release, read our product documentation.
I'm afraid that this integration is only available for the latest version of SAP Commerce Cloud and will not be made backwards compatible.
So all I can say is that this is another great reason to upgrade your SAP CC version!
Our next step will be to include sales data in the sync, including orders, refunds and cancellations. Work is ongoing and we're hoping to see this live by the end of 2021.
And, as I wrote right at the top of this blog:
That’s about all I can say about this in a single blog, but you can always follow this up.
If you are an SAP Emarsys customer
Please make sure to join one of our release webinars:
If you are not yet an SAP Emarsys customer
Today’s topic: SAP Commerce Cloud Integration.
What is the SAP Commerce Cloud Integration?
This plug-in pulls data from your SAP Commerce Cloud account and makes it available in Emarsys for use in personalization or as event triggers for automated programs.
We are releasing this as a pilot product, so please speak to your Partner Manager if you are interested in participating. We will continue to develop this throughout the next cycle, so:
- You can keep up to date with ongoing development by following this tag.
- More importantly, if you have any suggestions, ideas or questions please ask us as we would love to hear from you!
Installation
Setup is very easy and requires no technical knowledge whatsoever. You just need to create a new admin user in SAP with the username and password provided by Emarsys, paste the resulting URL in your Emarsys account, and the connection is ready.
It really is that simple.
The SAP username and password as provided by Emarsys
For full details, read our Integration manual.
Data sync
Syncing contact data and consent
Syncing real-time events
Syncing product catalogs
This entire setup can take less than 3 minutes if you know which data you want to sync.
Automating responses to SAP Commerce Cloud events
Once you have your data synced, you can create automated programs based on the SAP CC events, such as order update.
Selecting the SAP CC event to trigger a program
You can also define specific attributes to the event, such as Payment status = PAID.
Adding a trigger attribute
And now your program is ready for you to define the journey you want to send your contacts on, after they have completed a purchase.
A new SAP CC program with all the available channels
Dedicated Emarsys Tactics
We have also created 6 new Tactics specially designed for this integration. These are ready to use with pre-planned journeys and can be set up in minutes.
The SAP CC Integration Tactics
For a full list of the functionality available with this release, read our product documentation.
What if I don't have CCv2 2105?
I'm afraid that this integration is only available for the latest version of SAP Commerce Cloud and will not be made backwards compatible.
So all I can say is that this is another great reason to upgrade your SAP CC version!
What is coming next?
Our next step will be to include sales data in the sync, including orders, refunds and cancellations. Work is ongoing and we're hoping to see this live by the end of 2021.
And, as I wrote right at the top of this blog:
- You can keep up to date with ongoing development by following this tag.
- More importantly, if you have any suggestions, ideas or questions please ask us as we would love to hear from you!
Want to learn more about the SAP Commerce Cloud Integration?
That’s about all I can say about this in a single blog, but you can always follow this up.
If you are an SAP Emarsys customer
Please make sure to join one of our release webinars:
- For English speakers in Europe or the Americas (East Coast)
- For English speakers in APAC or the Americas (West Coast)
- For German speakers in Europe
If you are not yet an SAP Emarsys customer
- Please speak to your Partner Manager about joining this pilot project
- You can also read this whitepaper on 15 Ways to Turn SAP Commerce Data into New Revenue Opportunities
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