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At SAPPHIRE NOW 2016, the term “co-innovation” was used a lot – probably too much – but for good reason. There were some super-cool stories told at SAPPHIRE NOW about how different companies collaborated with SAP to develop something new and just for their business. The result is that these companies are able to run differently from their competition - giving them an advantage in their market.

Here are five recommended sessions from SAPPHIRE NOW 2016 where the story of collaborative innovation comes to light.

Cirque du Soleil: Innovate to Engage and Inspire Fans and Consumers

EMC: Improve Competitive Advantage through Co-Innovation

CancerLinQ: Deliver Personalized Medicine through Clinical Innovation

Mercedes-AMG: Journey to Digital Transformation with the Internet of Things

Mohawk: Innovate Your Business for Competitive Advantage

SAP’s approach to innovation, be it for an entire industry or simply one company, includes developing new, breakthrough technologies and best practices that shape and redefine businesses. You might not know that SAP has a line of service called SAP Custom Development. This team partners with individual companies like yours to provide tailor-made, business essential innovations that help you to extract the full value of your SAP investment by bringing your competitively differentiating processes to life. We are ready to innovate with your business to give you that special edge!