Hi Everyone,
I just wanted to post a quick note to inform you all that we’ve begun writing on the Practical Analytics book. My co-author, nancy.jones, and I are trying to create a resource that covers all of the key general analytics concepts and illustrates the hands-on application of those concepts using the most popular SAP Analytics technologies. We intend to make the book appropriate for both university classroom use and professional readers who are new to the topic. We will have the book ready in Spring 2015.
Here’s the overview:
Practical Analytics covers analytics concepts and activities in a way that provides real-world skill building while reinforcing fundamental concepts. This book provides a much-needed approach to analytics through theory, applications, and hands-on experience using the leading industry tools from SAP. Although many books have been written on statistical data analysis, data mining, predictive analytics and business intelligence, these books are often too technical or theoretical for a business user. The goal of this book is to provide a comprehensive and self-contained overview of analytics for students and practitioners. The reader will be able to learn and apply all the concepts in the book without excessive prerequisite courses or experience. The table of contents is available here for more details on the concepts that will be covered.
For updates on the book as we progress or to get early access to chapters for review, please sign up for the mailing list and we’ll keep you in the loop.
Nitin Kale
Table of Contents
Section 1 - Basics | 6. Reporting |
1. Introduction to data analytics | 6.1. Where are reports used? |
1.1. What is Analytics? | 6.2. Authoring reports |
1.2. Why study analytics? | Section 4 - Data Visualization |
1.3. Who and how they benefit? Some examples | 7. Charts and Dashboards |
1.4. Analytics methodology | 7.1. Charting techniques to display large datasets |
1.5. Roadmap of topics (chapters) | 8. Advanced visualization |
1.6. Introduction to model company – Global Bike Inc. | 8.1. Effective visual techniques |
Section 2 - Data Provisioning | 8.2. Advanced chart types |
2. Data acquisition | Section 5 – Knowledge discovery, prediction & decision making |
2.1. Source systems. Examples and opportunities | 9. Data mining |
2.2. Data Collection | 9.1. What is data mining? |
2.3. Data representation for structured and unstructured data | 9.2. Why is it needed? |
2.4. Data storage | 9.3. Predictive vs. descriptive analytics |
3. Data harmonization | 9.4. Supervised vs. unsupervised models |
3.1. Mapping and consolidating data from multiple sources | 9.5. Data mining process |
3.2. Separating signal from noise | 10. Descriptive models for data mining |
3.3. Dirty data handling and cleansing | 10.1. Unsupervised models |
4. Data staging | 10.2. Model verification and validation |
4.1. Transactional systems vs. informational systems | 11. Predictive models for data mining |
4.2. Normalized vs. denormalized models | 11.1. Supervised modeling |
4.3. Data warehouses | 11.2. Model verification and validation |
4.4. Multidimensional modeling- star schema | 11.3. Data mining models for predictive analysis |
4.5. Multidimensional modeling - snowflake schema | 12. Big data analytics |
4.6. Modeling cubes using snowflake schemas | 12.1. What is big data? |
4.7. Cube optimization | 12.2. Structured vs. unstructured data |
4.8. ETL – Extraction, transformation, loading | 12.3. Developments in big data technology |
Section 3 - Reporting and analysis | 12.4. Case studies in big data analytics |
5. Slicing and dicing | 13. Decision making |
5.1. What is slicing and dicing? | 13.1. From data to insight to decisions to actions |
5.2. Spreadsheets and pivot tables | 13.2. Responsibilities for the analyst |
5.3. Slicing and dicing | 13.3. Using a combination of analytical tools |
5.4. Consumers to CEOs, everyone slices and dices | 13.4. Expert Systems |
5.5. Tools used for slicing and dicing (using MS Excel) | 13.5. Evaluating analytical process in terms of outcomes |
5.6. Multidimensional analysis |
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