A guide to Twitter hashtags for SAP's Cloud offerings

[richard_hirsch]

As an avid Twitter user, I use hashtags extensively in order to better classify my own tweets as well as to find interesting tweets from others. Since I focus on SAP's cloud offerings, I try and use the appropriate hashtags.  Based on a variety of reasons (product name changes, speed at which new offerings emerge, etc), I often have difficulty knowing which hashtag to use.

The following table - crowd-sourced and, thus, unofficial - provides a guide to such cloud-related hashtags.

My goal is to allow everyone in the greater ecosystem interested in SAP cloud activities to collaborate / communicate better - this goal is difficult when we all use different Twitter hashtags to talk about the same thing.

Note: This is a live document and will evolve as branding/marketing does, so if this table contains mistakes/outdated information, please make changes / additions as appropriate

Active hashtags

Product / Topic	Hashtag	Comment
SAP HANA Cloud Platform	#saphcp
General cloud topics	#sap #cloud	Best practice is #sap #cloud. Some followers use #sapcloud
SAP ByDesign	#SAP #ByDesign	Always use both
SAP HANA Cloud Portal	#HANACloudPortal
SAP HANA	#SAP #HANA	often seen as just #HANA
SuccessFactors (an SAP Company)	#SuccessFactors
HANA One	#sapHanaOne
Ariba	#AribaInc
SAP HANA Cloud Integration	#saphci
SAP Cloud for Financials	#sap #cloud #financials
SAP Jam	#SAPJam	or sometimes #sapsocial
SAP Cloud for Travel	#sap #cloud #travel
SAP Business One Cloud
SAP Cloud for Customer	#sap #cloud #customer
SAP Cloud for Sales	#sap #cloud #sales
SAP Cloud for Service	#sap #cloud #service
SAP Cloud for Social Engagement	#sap #cloud #social	or sometimes #sapsocial
SAP Social Media Analytics by Netbase	#sap #social #analytics	or sometimes #sap #netbase
SAP HANA Enterprise Cloud	#saphec

Of course, it is also possible to use multiple hashtags.

Archived / invalid hashtags

Product / Topic	Hashtag	Comment
SAP HANA Cloud	#saphanacloud
Neo was one of the early names of the HANA Cloud Platform	#neo	generally in reference to the open JVM bit of HCP
SAP NetWeaver Cloud - Neo before being engulfed in HCP	#sapnwcloud
Jam  - before project Rebus brought the power of SAP StreamWork to SAP Jam, it was just Jam	#jam
Jobs2Web - the awesome recruitment platform purchased by SuccessFactors - and now officially known as SuccessFactors Recruiting	#jobs2web	people still know what this means, but not sure it is following official naming pattern
SuccessFactors (not an SAP company)	#SFSF	SFSF was the official NYSE symbol for SuccessFactors before it was bought by SAP. You certainly still see this about, but official tag definitely seems to be #SuccessFactors
Employee Central (part of SuccessFactors suite)	#EC	apparently this shouldn't be used (ref) although it is certainly seen in the wild