SAP Sapphire 2025 in Orlando: Discover the Power of GenAI for Enterprise Transformation

[Nataliehan]

The countdown is on for SAP Sapphire 2025, happening May 20–21 in Orlando, and I couldn’t be more excited to share how Generative AI is transforming the enterprise landscape. As Vice President and Chief Product Officer of Generative AI at SAP Business AI, I’ll be leading several key sessions that showcase how AI is enabling faster, smarter, and more efficient SAP implementations.

With experience from leadership roles at Google, Intuit, and LinkedIn, I’ve spent my career helping businesses unlock the value of technology. Now at SAP, I’m focused on delivering reliable, responsible, and relevant AI solutions that help organizations around the world transform how they work. Whether you're a consultant, developer, executive, or technologist, this is your opportunity to hear directly from me about what’s next for intelligent enterprise transformation with SAP and Generative AI.

A couple of words about me:
My name is Natalie Han, PhD, and I’m the Vice President and Chief Product Officer of Generative AI at SAP Business AI.
With a background leading AI and data science teams at Google, Intuit, and LinkedIn, I bring deep experience in enterprise-scale AI innovation. At SAP, I focus on building reliable, responsible, and relevant Generative AI solutions that are reshaping how businesses run. I'm also a Stanford-trained AI researcher and an advocate for ethical AI and advancing women in technology.

Here’s where you can find me at SAP Sapphire:
I’ll be speaking in four sessions across the two day event. I hope you’ll join me for these conversations that dive into how SAP Joule is transforming consulting and development. 

SAP Joule for Consultants: AI-driven project speed - BAI2596 Solution Demo 
Tuesday, May 20 | 1:30 PM – 1:50 PM EDT
Experience how the SAP Joule for Consultants solution transforms SAP project delivery. We look at how AI-enabled guidance helps consultants work faster, optimize processes, and stay aligned with SAP best practices, accelerating your transformation projects.

Enhancing SAP software projects with AI-driven guidance and code generation - BAI3412 Strategy Talk
Tuesday, May 20 | 4:30 PM - 4:50 PM EDT
Discover how the Joule copilot helps developers and consultants increase productivity. Learn how AI-driven guidance accelerates implementations, while code generation in the ABAP programming language automates coding tasks. See how Joule streamlines workflows, reduces manual effort, and supports best practices—helping teams work smarter and faster.

Transforming SAP software implementations with SAP Joule for Consultants - BAI5026v - Customer Succe...
Wednesday, May 21 | 4:30 PM – 4:50 PM CEST 
I’ll be in conversation with Hendrik Florian Thörner, Partner at KPMG, tune in to learn how AI-enabled guidance streamlines implementations, boost consultant productivity, and helps team align to best practices for faster smarter outcomes

Joule Agents: Your questions answered by the experts - BAI2607 
Wednesday, May 21 | 1:00 PM – 1:20 PM EDT 
Join me and Christian Karaschewitz, SAP AI Product Incubation Lead, for a candid Q&A. Bring your questions, we’ll go deep on Joule agents, business value, and adoption strategies. 

Why you should attend:
If you're attending SAP Sapphire, don’t miss these sessions. You’ll get: 

• an insider look at how SAP Joule for Consultants and SAP Joule for Developers are changing the game for consulting and development 

• real-world stories from partners like KPMG 

• a clear view into how Generative AI boosts productivity, streamlines SAP implementations, and improves outcomes for businesses 

I’m excited to connect in Orlando and share how we’re making AI not just powerful, but practical and impactful for real enterprise challenges. These sessions are packed with insight, live demos, and real-world results. 

Now let’s hear from you:
I'd love to know: What are your top questions about using Generative AI in your SAP projects? Or just for fun, answer this question in the comments:

Question:
If an AI writes a joke and no one laughs, does it update its algorithm or just blame the humans? 😄

Let me know your answer below 👇

[jimjaquet]

I think the AI would conclude the fault lies with the humans for choosing the wrong loss function and feeding it poor training data. Also, to protect it's fragile ego, it would purge its context window, and wait for the next prompt like nothing ever happened.

@brianbernard 

[brianbernard]

Great to see your first post in the community! And can't wait to read your next post about how the sessions go 😉.

In response to the important stuff: As an SEO, I can confirm: when no one laughs, the AI just quietly rolls out a core update, and the rest of us scramble to figure out what changed.