Today, SAP Business Technology Platform now includes our industry leading Customer Identity and Access Management (CIAM) solution through the BTP Enterprise Agreement. This highly scalable solution supports over 2.9 billion identities and 17.7 billion consent records.
Why SAP CIAM?
With SAP CIAM, you can deliver seamless customer experiences while upholding stringent security standards and accelerating growth. By harnessing your customer’s data effectively and responsibly, this solution empowers businesses of all sizes to bridge the numerous data strategy gaps that emerge in today's digital-first landscape — where there are more touchpoints to manage, engagement channels to orchestrate, and data points to collect than ever before. The power to personalize is easier than ever with consent based first-party data.
Explore this KuppingerCole report to learn how our CIAM solution stands out.
What is SAP CIAM?
SAP CIAM is a comprehensive identity solution which transforms customer data into actionable insights. Designed to function as a brand’s digital front door, this multitenant, cloud-native software plays a critical role in data strategy; it enables organizations to effectively capture and manage both customer and partner data while enhancing security and privacy and delivering personalized experiences.
By providing access to intelligent insights across the business landscape, SAP CIAM equips businesses to:
- Secure users and safeguard data
- Prioritize business protection with AI
- Reduce privacy compliance risk
- Increase efficiency at scale
Discover how SAP CIAM can elevate your business today.
How does SAP CIAM work?
SAP CIAM streamlines identity creation and authentication across digital platforms, allowing easy registration management for various devices. It securely stores and enriches customer data with each digital transaction, offering options like social login and biometrics for secure access. By assembling robust customer profiles, SAP CIAM helps businesses personalize experiences, boost engagement, optimize customer journeys, and make informed decisions while integrating seamlessly with existing systems.
Dive into more solution details with this short video.
Who needs SAP CIAM?
Any business that manages digital transactions can benefit from SAP CIAM. Today, it’s now more crucial than ever that organizations find a way to capture –– and manage –– customer and partner data because every online interaction is an opportunity to acquire user information, develop brand loyalty, and deepen trust.
SAP CIAM is available with both a B2C implementation and a B2B implementation.
Getting started with SAP CIAM
SAP CIAM is now available as part of the Business Technology Platform Enterprise Agreement (BTPEA). Existing consumption credits can be used on this solution, empowering your business to conveniently handle identity, consent, and authentication without entering into any new contracts. Learn more here.
