In January SAP Human Resources undertook a number of presentations with United Kingdom (UK) universities to bring the message of recruitment opportunities and the University Alliances program to 490 students at 7 locations. This marks the beginning of a relationship between University Alliances UK and SAP UK HR to collaborate and event-swap so that at each others’ events students are made aware of the activities of the other. This was an informal beginning but we are looking to formalize the arrangement with specific collaborative content.