Business Analytics has been revolutionized because of the explosion of data and advancing in-memory technologies. This lecture at Thammasat Business School, Thailand showcased how big data is the next frontier for innovation, competition and productivity. 40 students and 6 lecturers learnt about new business and social opportunities made possible by SAP HANA and Predictive Analysis. Delivered by Phurithat Anusonti-Inthra, Senior Support Manager, SAP Active Global Support, SAP Thailand, the lecture helped to inspire and open the minds of these young talents.