APJ: Design Thinking Workshop, Singapore (19 - 20th March 2013)

[Former Member]

SAP Next Business & Technology office at CREATE, NUS on 19 – 20th March – Singapore

11 UA professors and lecturers from Singapore, Indonesia, Malaysia, and Thailand, together with 3 UA staff – Alicia Woo, Edwin Ong and Crispian Tan – attended a 1.5 days onsite Design Thinking workshop conducted by Dr Christopher Han, SAP Labs, Palo Alto.  It was held at SAP office at the National University of Singapore.

“Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”

Tim Brown

CEO, IDEO