SAP for Wholesale Distribution Blogs
Explore blog posts showcasing automated inventory management, predictive analytics in distribution, and innovative customer fulfillment strategies by SAP.
Showing results for 
Search instead for 
Did you mean: 
0 Kudos

One of the ways Wholesale Distributors are looking to create a competitive advantage is through Omni channel commerce. Distributors are looking to provide a customer experience that offers a single view of their brand across physical and online channels.  An effective e-Commerce strategy will allow Wholesale Distributors to:

  • Engage with customers wherever they prefer to be served
  • Leverage enhanced insights and visibility
  • Build personalized relationships on intentions-based experiences, seamless brand execution, and empowered associates
  • Reduced churn with next-best offers and real-time recommendations

According to Modern Distribution Management, in their recent release of The 2015 State of E-Commerce in Distribution, the top five priorities for Wholesale Distributors, related to Omni-channel commerce include:

  1. Increase new customers/orders acquired through website, search-engine marketing
  2. Promote brand
  3. Ease of use, increased customer satisfaction
  4. Increased efficiency and operational cost savings
  5. More frequent use of website, e-commerce transactions by customers

How is your organization developing and evolving its Omni channel Commerce strategy to compete?

Whether you are a Wholesale Distributor in food and beverage, industrial, pharmaceutical or high tech, you can leverage an e-Commerce strategy to benefit your organization with:

  • Expansion into new markets: Support growth across channels, geography, and branding
  • Efficient development and operations: Deliver faster time to value with an average implementation at less than 90 days
  • Master data management:  Provide a seamless, cross-channel experience through tailored products and services
  • Single commerce platform: Benefit from an agile architecture with flexible deployment options

As you think about your e-Commerce strategy, I invite you to join your Wholesale Distribution peers at a SapphireNOW panel discussion:  Engage Customers Through Omni channel Opportunities in Consumer Industries.  You will hear from executives at Ingram Micro (Wholesale Distribution), BD--Beckton Dickinson & Co. (Life Sciences), Adidas (Consumer Products) and Woolworth’s (Retail) who will discuss how they are gaining a comprehensive view of customers, products, and orders to promote innovation in their organizations and shape a successful future of e-commerce. 

Join them as they share how their organizations are providing an integrated Omni channel experience for their customers.  To learn more and add this session to your SapphireNOW + ASUG agenda, click here.    See you in Orlando!