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Knock, knock – it`s March and SAPPHIRENOW 2017 is quickly approaching. This year it is more than ever about innovation - talking about business innovation covering all aspects of core processes, marketing, business networks, workforce and asset management. One big topic will be IOT and how industries are using it to their advantage. But what does this mean for Travel and Transportation?

You can find out in our sessions and demo pod where we are happy to welcome you to:

  • Listen to other customers and their experiences with innovative solutions that help them digitally transform their business. and Gulftainer will be our special guests in the interactive sessions.

  • See demos around each aspect of this diverse industry. We will have travel and transportation specific topics on the industry campus, but also many sessions on the business application campus.

  • There is an own Rail track featured at ASUG

  • Learn more around S4 HANA for Travel and Transportation


Here are a few session highlights:

Travel (Airlines, Hospitality)

  • Make Your Customer Engagements More Relevant by Digitizing Your Business: Hybris Demo

  • Transform Travel into a Digital Experience: Interactive Discussion with

Photo: Digital Boardroom Screen from the Live Airport Showcase at CeBIT 2017


  • Gulftainer Uses SAP S/4HANA for Intelligent Business and Company Mobility: Presentation around S4 HANA

  • Innovate the Entire Business of Logistics Service Providers: Demo

  • Revisualize Transportation: Interactive Discussion with Gulftainer

  • Reimagine Asset Management Using the Internet of Things: Demo


ASUG Rail Sessions

  • New Route Profitability with SAP HANA: Presentation

  • Pushing Sales in Rail with Offers from the SAP Hybris Commerce Solution and the SAP Transportation Management Application on SAP HANA: Presentation

  • Advanced Transportation Resource Planning Makes You More Competitive: Presentation

  • Going Digital with SAP Software: Presentation

Photo: Virtual Reality view on Ipad by simply holding above the Air Catering Truck from the Live Airport Showcase at CeBIT 2017

Make sure to visit the Business Application Campus to see more presentation and demos relevant to travel and transportation, like Concur, S4 HANA, and hybris, You can find all sessions for T&T here.

You can visit the SAP Apple Partnership booth in the Partner Co-Innovation campus and learn what’s new for travel and transportation on iOS.


Stop by our Travel and Transportation demo station in the Industries Campus for an ad-hoc demo of S/4HANA, the Apple iOS apps, transportation management or with any other topic you might be interested in. If you are searching for a specific session, feel free to stop by the industry reception desk and we will guide you there.

If you want to find out more around innovations and digital transformation in Travel and Transportation look at our whitepapers for Cargo and Airlines. Engage with us before or at SAPPHIRE and let us know your feedback.

Register today for SAPPHIRENOW here. Join us at the SAP concert on the last night of SAPPHIRENOW for an evening’s entertainment with MUSE.