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KNOW YOUR TARGET AUDIENCE

This video shows a one-year-old baby that uses an iPad, knowing how to sweep through the screens and click on apps...

...but when confronted with an old-fashioned paper magazine, the baby is frustrated that it can't sweep the pages or press on anything.

This video - published here with the kind authorization of User Experience Works - gives a taste of the expectations of the future generation who take technology for granted as they are growing up with it - and will undoubtedly lead to many great innovations.

Marketing = Aboutour Audience, not about You A good reminder that marketing is not about YOUR reality but the reality of your TARGET AUDIENCE.  Get to know them as well as you can before engaging with them. 

For more (digital) news, read my blog on B2B Social Media Marketing.

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