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Hear from acclaimed business visionaries, thought-leaders, and notable industry analysts about the transformation of B2B commerce, and how to thrive in this new, digital ecosystem. Register now for the premiere commerce, marketing, sales, and service conference -- all topics near and dear to industrial manufacturers around the world.  Some highlights for industrial companies across the three days include:

Game Plan Kick-Off Party

at AT&T Stadium, home of the Dallas Cowboys.  Join other attendees on the playing field at the impressive AT&T Stadium. Join us for food, refreshments, networking, and fun — including punt, pass and kick, and a chance to meet former Cowboys' star running back Herschel Walker.

Photo Credit:  Nicole Cordeiro - Flickr

GE Oil & Gas - Case Study

Hear from Pete Vegeto, B2B e-Commerce Platform Leader at GE Oil & Gas.  Learn how this global powerhouse fuels a powerful digital business for its customers.  Explore how GE's B2B e-commerce site is the power behind their business growth.  Discover the keys to GE's successful digital operation, and how they transformed their business to meet a wide range of complex customer requirements using configure, price and quote (CPQ) technology.

B2B E-Commerce Playbook & ROI - Interactive Workshop
Join John Fisher, Global Head of Industry Marketing, SAP/hybris, and former E-commerce VP at Aramark as well as Brian Diehl, B2B Industry Principal, SAP/hybris, and former IT Director at Bobcat/Doosan to discover what are the key components to include in your B2B e-commerce game plan?  Engage with these two experienced E-commerce executives and get the detailed guidance you need to build an e-commerce playbook and ROI for your project. This interactive session will explore in detail the five stages of building an e-commerce business:

  1. Research and Justification
  2. Defining Requirements
  3. Vendor Selection
  4. Build Out and Launch
  5. Ongoing Operations.

You’ll leave with a B2B e-commerce roadmap and best practices that you can apply immediately to your organization. You’ll input your real-world project assumptions to create your own project ROI. Participants will also receive a complimentary copy of hybris’ 70-page B2B E-Commerce Playbook and Resource Guide.

B2B E-commerce playbook and resource guide

The Evolution From CRM to Customer 360 Engagement: A Powerful New Approach For Driving Sales and Satisfaction
Listen to this keynote presentation from Jana Kanyadan, Senior Vice President & CIO at Mohawk Industries, the leading flooring manufacturer for residential and commercial spaces around the world. They are also a leader in customer engagement innovation. Jana will discuss how Mohawk is growing their customer base by refocusing its strategy from “Customer Relationship Management” to “Customer 360 Engagement.” Hear how Mohawk uses real-time end-consumer insight, seamless digital and physical experience, personalized interactions, and team collaboration among channel partners, sales and customer service personnel to significantly shorten the path-to-purchase process. Jana will discuss the secret sauce behind their innovative approach to customer engagement, which combines social tools, SAP and hybris cloud solutions, in-memory computing and predictive capabilities to comprehensively engage customers, and internal sales and marketing personnel, to drive sales transactions, and to create a unique, unified and cherished experience for everyone involved.

The four sessions listed above are just a few highlights among dozens of other sessions by Accenture Digital, Forrester, Alcon/Novartis, EMC, Adobe, Lexmark, Maui Jim, Johnson & Johnson, Cintas, Purchasing Power, the NHL, Boston College Carroll School of Management, and more.

We hope you will join fellow B2B professionals from leading companies at Game Plan 2015 on October 21 through 23 in Fort Worth, Texas. By bringing together B2B commerce, marketing, sales and service leaders for peer networking, expert-led breakout sessions, case study presentations and workshops, we absolutely believe your time will be well spent. Game Plan will give you the knowledge to successfully manage your company’s digital transformation and build your digital business today and into the future.

So, what are you waiting for?  Register now  

Dave Parrish is the Global Director of Industrial Machinery & Components Solutions Marketing for SAP. Before joining SAP, David held various product and industry marketing positions with J.D. Edwards, PeopleSoft, and QAD going back to 1999. Prior to J.D. Edwards, Dave held transportation, warehouse, manufacturing, purchasing, and materials management roles in the industrial, automotive, and medical device sectors. Dave has a B.S. in Advertising from the University of Illinois-Urbana, an MBA in Transportation Management from the University of Colorado-Boulder, and a Certification in Production and Inventory Management (CPIM) from the American Production and Inventory Control Society (APICS).