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The Gulf Petrochemicals and Chemicals Association (GPCA) represents the downstream hydrocarbon industry in the Arabian Gulf. The Annual GPCA Forum has cemented its reputation as the foremost gathering of the chemical and petrochemical industry in the Arabian Gulf region and earned international recognition as an important global forum for the exchange of ideas and networking. In 2017, more than 2,000 international chemical executives from around the world gathered in Dubai to gain essential information, make new business connections and renew existing relationships.

The SAP Industry Business Unit Chemicals has been committed to this event for more than 9 years and this year received an invitation by the organizer to deliver a presentation called “Masterclass: Digitization in the chemical industry”. 

In this type of Masterclass, will provide a unique opportunity to listen to leading chemical-industry information executives give practical examples of how digitization is transforming their businesses. They will highlight the opportunities they have observed in introducing the new technologies and reflect on the challenges they pose both internally, within their own organizations, and, most importantly, in working with clients.

Will you be attending this conference? I´m looking forward meeting you in Dubai and discussing opportunities around the Intelligent Enterprise and Digital Transformation in Chemicals!


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