Dealer Business Management: Value Map

[axel_ritthaler]

Please do visit my blog released to discuss the DBM Value Map

/people/axel.ritthaler/blog/2010/03/18/sap-for-automotive-dealer-business-management-sap-dbm-value-map

Gonna talk to you later.....

Axel Ritthaler

[Former Member]

Hi Axel,

The dealer might be running local promotion schemes, campaigns... Do they fall as part of the "Go To Market" value chain. If not then these may be worth adding as well.

regards,

Senthil

[axel_ritthaler]

Hi Senthil,

thank you very much for your feedback !

You are right: All external activities, like promotions and campaigns are, business process wise, inside the area "Go-To-Market"......here´s a quick overview what´s inside this area:

Brand and Customer Management

Brand Equity and Value

Customer Development

Customer Relationship

Campaign Management

Events

Surveys

Business Partner Collaboration

Business Partner Engagement

Corporate Engagement

Market Development

Market Research

Public Funding

Market Share Development

Merger & Acquisition

Portfolio Development

What is your opinion to that ? Is this list complete ? Are you missing something ?

regards

Axel

[Former Member]

Hi Akel,

Thats quite detailed and exhaustive as to my knowledge to cover all the external activities. (Infact since i saw the terms as used cars only under "Go To Market.. hence my question.)

Infact the slide that you have posted doesn't show up the text contents in the minute level. Will be good if you have the text readable or the areas covered under them as in your recent post.

Overall i do see from mktg, procurement, sales, financials, analytics you do have all covered. But under each area we do not get to see the details as you spoke recently.

regards,

Senthil

[axel_ritthaler]

Hi Senthil,

we have a full scope Value Map to be discussed with customer/prospects.....the opener normally is the Value Map Slide Deck, which is 10 - 15 slides....if customer´s see potential benefits, there´s a process to be started called "Collaboratiive Value Assessment" to drag into the subject more deep.....

Thanks again for your feedback !

regards

Axel