- SAP Managed Tags:
5 Value Props
1. Creating a Memorable Experience: A well-defined brand, including a unique logo, color scheme, and overall visual style, helps to make an event stand out. When attendees see consistent branding across all event materials, from the website to the on-site signage, it creates a cohesive and professional impression. This makes the event more memorable and increases the likelihood that attendees will return in the future.
2. Contributing to the Growth of the SAP Ecosystem: Ultimately, effective branding for SAP Community events contributes to the overall growth and health of the SAP ecosystem. By creating engaging and memorable experiences, these events attract new members, encourage participation, and foster innovation. This, in turn, benefits SAP, its partners, and its customers.
3. Fosters Community Identity: Strong branding creates a sense of belonging among participants. When people wear your event t-shirt or display your stickers on their laptops, they become ambassadors for your community.
4. Improves Sponsor Attractiveness: Corporate sponsors are more likely to support events with clear, professional branding that aligns with their own marketing standards.
5. Builds Trust and Credibility: Consistent branding signals professionalism and attention to detail. It assures participants that the event is well-organized and worth their time—crucial factors in the busy SAP professional's calendar.
A Case Study: SAP CHOTA Talks
One excellent example of effective community event branding is "SAP CHOTA Talks," a series of concise, impactful presentations by SAP experts organized by the SAP Community Hyderabad. The name "CHOTA" (meaning "small" in Hindi) perfectly captures the event's concept: concentrated knowledge-sharing sessions delivered in 20 minutes or less.
SAP Community Hyderabad: "Learning, Sharing, Networking & Empowering"
The SAP CHOTA Talks initiative operates under the broader umbrella of SAP Community Hyderabad, which has built its identity around four core pillars: "Learning, Sharing, Networking & Empowering." This powerful theme is seamlessly integrated into all SAP Community Hyderabad events, including SAP Inside Tracks , CHOTA Talks, etc., creating a consistent narrative that resonates with participants.
The Brand Elements
The Logo
The Tagline
"Learning, Sharing, Networking & Empowering"
The T-shirts
SAP Chota Talks 2025 Q2
SAP Chota Talks 2025 Q1
Outcome:
SAP CHOTA Talks has achieved remarkable success through its branding efforts:
Parting Thoughts
In the competitive landscape of SAP community events, strategic branding isn't a luxury—it's a necessity. As demonstrated by SAP CHOTA Talks and the broader SAP Community Hyderabad initiatives, thoughtful brand development can transform simple concepts into recognized and valued community fixtures that embody the principles of "Learning, Sharing, Networking & Empowering."
Remember, effective branding doesn't necessarily require massive budgets—it requires clarity of purpose, consistency in execution, and an authentic connection to your community's needs. By following these principles and taking inspiration from successful examples like SAP Community Hyderabad, your SAP community event can develop a brand identity that stands out, resonates with participants, and endures over time.
SAP CHOTA TALKS Hyderabad 2025 (Q1) - Event Highlights
https://www.youtube.com/watch?v=mZCaymb7-OY
https://www.youtube.com/watch?v=pybnULVh32Y
@Ruthvik_Chowdary @KatherineKenneally @lauraschmitz
