Has anyone else run into issues where campaign data or candidate source data isn’t showing or attributing in advanced analytics? In the past, we have used our own utm_source on Facebook Ads (utm_source=facebook) and Google’s autotagging on Google Ads. We ran a two week pilot in August using the UTMs for pay per click from campaign URL builder in Success Factors (utm_source=facebookppc) and we didn’t see any data in advanced analytics under source type Pay-Per-Click or under the campaign tag. When we look at facebook/google at the source engine level, Success Factors shows only a small fraction of the data that we can see in google analytics.
Bluesky
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