Increasing Customer Influence: Product Enhancements for SAP CPQ Product

[yogananda]

In today’s fast-paced business environment, customer influence plays a pivotal role in shaping product development and enhancements. SAP CPQ (Configure, Price, Quote) is no exception. By leveraging customer feedback and insights, SAP CPQ continuously evolves to meet the dynamic needs of its users. This blog explores how increasing customer influence drives product enhancements for SAP CPQ, ultimately leading to a more efficient and user-friendly solution.

SAP CPQ Customer Influence request
( 611 Requests as of 15th Aug 2024) 

( 654 Requests as of 31st Jan 2025) 

SAP’s Customer Influence Programs

SAP has established several programs to harness customer influence effectively:

• SAP Continuous Influence: This program allows customers to suggest improvements directly to SAP’s development teams. Customers can submit ideas, vote on suggestions, and receive updates on the status of their requests.
• SAP Customer Engagement Initiative (CEI): CEI provides early insights into new product developments. Customers can participate in sessions to provide feedback and shape new features.
• SAP Integration Experience Feedback:This initiative focuses on the functional and architectural aspects of integrated business processes...

The Importance of Customer Influence Request

Customer influence is crucial for several reasons:

1. Alignment with Sales User Needs: Direct feedback ensures that product enhancements align with the actual needs and pain points of users.
2. Increased Adoption: When customers see their suggestions implemented, they are more likely to adopt and advocate for the product.
3. Continuous Improvement: Ongoing feedback loops facilitate continuous improvement, keeping the product relevant and competitive.

SAP CPQ Roadmap

SAP Road Maps highlight innovations and provide a robust planning horizon to help detail the transformation journey.

Conclusion

Customer influence is a powerful driver of product enhancements for SAP CPQ. By actively involving customers in the development process, SAP ensures that its solutions remain relevant, efficient, and user-friendly. As SAP CPQ continues to evolve, customer feedback will remain at the heart of its innovation strategy, paving the way for a more responsive and effective sales solution.