In today’s world of subscriptions, usage-based pricing, and instant everything, Q2C is the engine that powers seamless buying experiences, recurring revenue, and future-proof finance operations. It’s where AI meets automation. Where billing meets experience. And where market leaders — from industrial giants to autonomous mobility innovators — are rewriting the rules.
At SAP Sapphire 2025, Q2C is taking the spotlight in Orlando and Madrid. We’re bringing together trailblazing customers, the latest SAP innovations, and some seriously cool tech — think generative AI, smart agents, and lightning-fast payment flows.
If you’re thinking, “this isn’t your typical billing session,” you’re right. Here’s what’s in store:
Top Quote-to-Cash Sessions at SAP Sapphire Orlando
🚀 Road Map Review
- Harness growth & transformation with AI & insights in Opportunity to Cash: FIM2253
We’re putting real AI into real business. See how embedded intelligence and predictive analytics are helping companies get faster, leaner, and more future-proof in how they sell, bill, and collect.
🌟 Customer Success Sessions
- Lessons learned implementation of SAP S/4HANA Cloud at Waymo: IND3890
What do self-driving cars have to do with billing? Everything. Waymo, the autonomous ride-hailing pioneer, is transforming how they run their entire order-to-cash process — using SAP S/4HANA Cloud to scale smarter, move faster, and handle the complexity of a future where software drives the business. Hear how they approached implementation, what they learned, and how automation plays a role in supporting their cutting-edge business model.
- Streamlining software subscriptions for industrial software at Honeywell: IND2461
Even industrial companies are getting into subscription mode. Honeywell reimagined how it sells and manages industrial software by optimizing billing with BRIM.
- Pfizer’s order-to-cash digital transformation: BAI2379
See how Pfizer transformed its O2C process on a global scale — improving compliance, order automation, and transparency in an industry where every transaction counts.
- Nielsen's billing and revenue transformation: PAR1104
Join us to gain insights into Nielsen's journey towards operational excellence through intelligent automation and improved financial processes.
🧠 Strategy Talks
- SAP goes SaaS: Transforming quote-to-cash in high-tech: DIS2508
High-tech companies are leading the charge into the SaaS world — and they need Q2C to keep up. Explore how usage-based pricing, scalable billing, and flexible monetization models are shaping the future.
- Drive your service-centric growth with SAP Business Suite: ERP3331
The product-only era is over. Learn how companies are flipping the script and delivering outcomes, not just goods — and how SAP supports that shift end-to-end.
- Manage subscriptions with SAP Billing and Revenue Innovation Management: FIM2722
Learn how Google powers its subscription business and quote-to-cash process with SAP BRIM and Revenue Accounting — including insights on system design, scalable architectures, and running SAP on Google Cloud.
- SAP solutions for quote-to-cash management: Get onboard: FIM2255
New to Q2C or expanding your vision? This is your onboarding zone. Get a practical view of how SAP’s portfolio works together to deliver end-to-end revenue management.
- How Joule Agents transform the quote-to-service process: CXP1670
Generative AI isn’t just a buzzword. See Joule — SAP’s AI-powered agent — in action as it automates decisions and drives outcomes across the entire Q2C flow.
🧪 Demo Pod That’ll Blow Your Mind
- Quote to Cash for Business Innovation: FIM2568
Get hands-on with real use cases — from subscription billing to smart collections — and see how innovation drives personalization, speed, and revenue.
- Next-generation, AI-powered cash visibility and instant payments: FIM2198
Real-time cash insights, automated reconciliation, and instant payments — this is next-level finance made real.
👔Ask the Expert
- Selling and servicing configurable products and solutions to grow revenue: IND3257
Dive into advanced configuration, pricing, and service models — key to unlocking long-tail revenue in complex product businesses.
Q2C at Sapphire Madrid: Focused and Future-Ready
If you're attending in Madrid, here’s what to look out for:
🗺️ Roadmap Review
- Subscription management and high-volume invoicing: FIM1436
See what’s next in BRIM for global businesses dealing with millions of transactions and multiple subscription models.
🌟 Customer Success Sessions
- Criteo's successful billing transformation: PAR1337
Ad-tech leader Criteo revamped its billing model to move fast, scale globally, and stay agile with SAP BRIM. Get the behind-the-scenes story.
🧪 Demo Pod
Dive into our latest innovations across sales, billing, collections, and revenue management — all in one unified demo experience.
Join the Conversation
The world of monetization is changing. Whether you're launching a subscription product, scaling globally, or embedding AI into every process — quote-to-cash is where it all comes together.
📣Follow the conversation on social media #SAPSapphire
📝Get an overview of the top finance sessions in my recent blog post covering the SAP Sapphire Financial Management Track
🔍Explore the full SAP Sapphire 2025 Session Catalog
