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Leading into the 2016 SAPPHIRE NOW and ASUG Annual Conference, the excitement is building in Wholesale Distribution.   Our agenda this year promises a showcase of digital transformation stories, product enhancements, solution innovations and highlights from best run Wholesale Distribution companies.  Join your peers in Orlando to take advantage of all that SapphireNOW and ASUG has to offer you and your organization such as:

Educational Sessions

Click here to view Agenda Builder and select your sessions.  The SAPPHIRE NOW and ASUG Annual Conference is the ultimate opportunity to maximize your SAP investment and find solutions to your most pressing business challenges. Through face-to-face interactions with executives, industry experts, peers, and SAP partners, you’ll be able to leverage diverse points of view as you expand your business network. Learn best practices, explore cutting-edge solutions, and discover ways to reduce complexity in your business. With hundreds of sessions, you have the ability to customize your experience based on what’s most important to you and your organization.


Industries Campus

Explore new ways to help your business run simple with tailored industry solutions that address the specific challenges you face in Wholesale Distribution. Hear how SAP solutions running in the cloud and on the SAP HANA platform can significantly improve your business operations and profitability.

  • Gain perspectives from other customers in your industry as they share their success stories and approach to solution deployment.
  • See how you can apply new innovations around Digital Transformation and the Internet of Things to improve visibility into your business operations and drive better decision making.
  • Extend your understanding of our business networks and how they can be used to streamline your business processes and get your products to market more quickly.

Keynote Speakers

Click here to learn about impressive Keynote speakers such as Steve Wozniak, Co-founder, Apple Computer Inc. and Welby Altidor, Executive Creative Director of Creations, Cirque du Soleil.


Join us as SAP and TCS presents music from Coldplay.  Experience one of the world's most popular music acts. The band has sold more than 80 million copies of their six, number one albums and won almost every major music award, including seven Grammy's and eight BRITs. See them perform live at the SAP and TCS Concert.

Thought Leadership

Learn about business and industry trends that are affecting how to embrace the digital economy, survive and thrive and secure a leadership position in the value chain.  Highlights include digital distribution, Omni-channel commerce, the changing nature of customer engagement, and re-imagining business models, business processes and your workforce.  

Today’s competitive markets demand that wholesale distributors evolve faster, become more efficient, and provide memorable customer experiences.

Leading wholesale distributors are preparing to use digital tools to find new answers to questions such as:

  • What are the profitable new business models and trends like marketplaces, 3D printers, drones, smart vending, and data science?
  • How do you capitalize on the demand for more and new services in a hyper-connected world?
  • Which trends and technologies from adjacent industries are influencing distributors (retail, consumer products, and life science manufacturers)? And, does it matter, or are the new market disruptors the real threat?

Register here to join us in Orlando, May 17-19, 2016 for the SAPPHIRE NOW and ASUG Annual Conference to find out how to answer these questions and more.  See you in Orlando.