Enterprise Resource Planning Blogs by SAP
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Product and Topic Expert
Product and Topic Expert

Flow-based campaign user interface for mail & SMS

Marketing experts can visually design and review mail and SMS campaigns:

  • Design mail and SMS campaigns with the flow designer

  • Design target group or trigger-based campaigns

  • Rotate and zoom campaign flow

  • Preview mail templates

  • See more in this video on YouTube

Predict best channel & contact time based on contact behavior

Define simple predictive scores to segment contacts based on their behavior to address them on the right day and time:

  • Out-of-the-box grouping of contacts by best sending time

  • Out-of-the-box calculation of e-mail affinity by considering how often they open or click in mails

  • Flexibly change the out-of-the-box simple scores for best sending time and mail affinity

  • Define own scores for other channels like phone or for best contact day

  • See more in this video on YouTube

Multi language mailings & conditional subject lines

Create mailings which have multiple language versions by copying and translating the source language layout.

  • Create multiple languages within the same mail

  • Copy content and layout from the source language or upload the corresponding file

  • Freely change e.g. text, pictures and links in the language versions

  • Automatically send the right language to each recipient

  • Send the default language if contact language is unknown

  • Personalize subject lines with conditions (e.g. show specific subject if contact is male)

  • See more in this video on YouTube

Product recommendations in mailings

Send personalized product recommendations based on the predictive recommendation models e.g. products bought by similar contacts:

  • Design picture, text and link layout for recommendations

  • Decide the maximum number of products recommended

  • Assign recommendation scenario

  • Select leading products

  • Apply additional conditions to hide or show content for special contacts

  • See more in this video on YouTube

Template-based segmentation for casual users

Marketing managers & experts can predefine segmentation templates to simplify and standardize target group and campaign creation for casual users

  • Group segmentation building blocks as relevant for template based segmentation

  • Optionally hide segmentation complexity of the building blocks to the users

  • Directly jump into segmentation to allow casual user to fine tune

  • Create target groups and campaigns with a few clicks

  • See more in this video on YouTube