What’s new in 1611 Campaign Management S/4HANA Marketing Cloud & Hybris Marketing

[JanMatthes]

Flow-based campaign user interface for mail & SMS

Marketing experts can visually design and review mail and SMS campaigns:

• Design mail and SMS campaigns with the flow designer


• Design target group or trigger-based campaigns


• Rotate and zoom campaign flow


• Preview mail templates


• See more in this video on YouTube

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Predict best channel & contact time based on contact behavior

Define simple predictive scores to segment contacts based on their behavior to address them on the right day and time:

• Out-of-the-box grouping of contacts by best sending time


• Out-of-the-box calculation of e-mail affinity by considering how often they open or click in mails


• Flexibly change the out-of-the-box simple scores for best sending time and mail affinity


• Define own scores for other channels like phone or for best contact day


• See more in this video on YouTube

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Multi language mailings & conditional subject lines

Create mailings which have multiple language versions by copying and translating the source language layout.

• Create multiple languages within the same mail


• Copy content and layout from the source language or upload the corresponding file


• Freely change e.g. text, pictures and links in the language versions


• Automatically send the right language to each recipient


• Send the default language if contact language is unknown


• Personalize subject lines with conditions (e.g. show specific subject if contact is male)


• See more in this video on YouTube

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Product recommendations in mailings

Send personalized product recommendations based on the predictive recommendation models e.g. products bought by similar contacts:

• Design picture, text and link layout for recommendations


• Decide the maximum number of products recommended


• Assign recommendation scenario


• Select leading products


• Apply additional conditions to hide or show content for special contacts


• See more in this video on YouTube

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Template-based segmentation for casual users

Marketing managers & experts can predefine segmentation templates to simplify and standardize target group and campaign creation for casual users

• Group segmentation building blocks as relevant for template based segmentation


• Optionally hide segmentation complexity of the building blocks to the users


• Directly jump into segmentation to allow casual user to fine tune


• Create target groups and campaigns with a few clicks


• See more in this video on YouTube