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Hi everyone,

As the new general manager of SAP Business ByDesign, I wanted to introduce myself in this important community on SAP SCN. To give you a concise overview of my role and the strategy around SAP Business ByDesign, we have recorded a short video that should address some of the most important questions you might have around ByDesign. If you don’t have time to watch the video, here are the three main points I would like you all to take away:

  • We will evolve the ByDesign go-to market model to be more partner driven
  • We will continue to develop the solution, and will make it even easier for partners to build solution add-ons.
  • We will act as one team with our partners to help them to translate their micro-vertical-industry knowledge into customer value

I’m looking forward to bringing together all the different teams across SAP areas.  This will include sales, partners, pre-sales, field services, marketing, but also operational support and development, as well as all of the supporting functions we have working day-to-day on SAP Business ByDesign.

Our SAP Business ByDesign go-to-market strategy is a proven concept we have successfully applied to SAP Business One and SAP Business All-In-One, and I am sure it will work great with SAP Business ByDesign.

So much for now. I hope you enjoy the video and I look forward to your comments and contributions.

Michael Schmitt

General Manager SAP Business ByDesign