Enterprise Resource Planning Blogs by SAP
Get insights and updates about cloud ERP and RISE with SAP, SAP S/4HANA and SAP S/4HANA Cloud, and more enterprise management capabilities with SAP blog posts.
Showing results for 
Search instead for 
Did you mean: 
Product and Topic Expert
Product and Topic Expert
SAP Business ByDesign allows to design and send personalized and device independent e-mails. You can:

  • Design responsive e-mail templates in HTML5 to enforce layout and corporate identity in external editors like Dreamweaver.

  • Personalize the templates with placeholders e.g. for person name or response codes

  • Upload and test HTML templates from external editors

  • Send the right language version of the mail templates to each recipient based on his language preferences.

  • Track responses like mails, phone calls but also sales documents like leads or orders.

The responsiveness of a mail template is controlled by an inline CSS which provides styles which determine how text, pictures and tables behave on the various mail clients and form factors.

Here you can download the source code of a responsive HTML mail template including placeholders for ByDesign. You can use it as a starting point for building your own mail templates or just to test the responsive mailing capabilities of SAP Business ByDesign.

Here are the most important placeholders for your ByDesign mail templates:

  1. Formatted name of the corporate or private account:

  2. Account name (Corporate Account) or first name (Private Account):

  3. Additional name (Corporate Account) or last name (Private Account):

  4. Name of the title, for example, Mr. or Mrs (Private Account):

  5. Formatted name of the contact person of a corporate account:

  6. Personal campaign response code which is generated during the execution of the campaign:

  7. Opt-out link to withdraw marketing consent to get excluded in mailings:

    • Remark: This placeholder can be used to create a mailto-link within the e-mail. It must be put inside the value of the HREF attribute of the anchor tag. When clicking on the link ByD will automatically create an activity in ByDesign for the contact or account which notifies the sales & marketing employees to exclude the person in future mailings.Example:
      <a href="mailto:{/FormCampaignExecutionPlaceholder/MailingPermissionDenyMailToURI}">Click here to reject marketing e-mail consent.</a>



The pictures for mail templates can be found below.


1 . Fashion Template

2. Sports Template


3. Retail Template


4. Financial Service Template

5. Consumer Products

6. Chemical / Pharma