Pristine Billboard Tracker – SAP Business One SEED...
Enterprise Resource Planning Blogs by Members
Gain new perspectives and knowledge about enterprise resource planning in blog posts from community members. Share your own comments and ERP insights today!
Billboard is a large outdoor advertising space designed to capture the attention of motorists and pedestrians. Typically placed around high traffic areas (both automotive and foot traffic), billboards are meant to be simple, striking, and creative. In fact, the creative department in any advertising agency still prizes the billboard space, as it is a golden opportunity to do ground breaking, impactful work.
Our application will help client to manage his outdoor advertising business. It addresses specific needs of Sales, Positions and contract Management operations in indoor or outdoor advertising agencies. It provides comprehensive OOH media management solution for an OOH advertising company.
Media owners face a lot of challenges in day to day running of their business. We offer them an efficient billboard planning tool to make their work easier.
Solution Use Case
Real Customer Use-case:
Persona Identified:
Pain Points:
Solution Details:
Can easily find exact place for billboards with GEO tagging
Less resources are needed to find and manage billboards
Can view additional information such as rates for peak and off-peak time, number of active days and etc.
Attached latest photographs of billboards
Advance online booking
Customized account and login for user
Vacant billboard alert through email and SMS
Track and report maintenance data such as break downs(IOT sensors)
Create Sales Quotation and order confirmation through SAP business one
Solution Technology
UX Technology used?
SAPUI5, HTML5, JavaScript
Platform Technology used?
SAP Cloud Platform
Any other innovative technology used?
XSOData
Any HANA libraries or 3rd party libraries used?
Google Map
Go-to-Market Strategy
Industry focus:
Billboard Tracker focuses advertising industry and target market is advertising agencies which involve outdoor marketing activities. Further, companies who own any types of billboards and targeting the right audience with location-based advertising will be the target market.
Marketing strategy:
Strategic Direction
As the strategic direction Billboard Tracker will be developed as a new product with many value added features for advertising market. Technology will be the key role with power of SAP HANA and SAPUI5.
Marketing Strategy;
Road Map
Future plan in to develop Billboard Tracker as a portal/platform where billboard owners, marketing & advertising agencies and customers can access the same portal.
Features includes such as;
Property owners can access the system and sell their space
Marketing agencies can get new space directly form the portal
System automatically suggest best place for a billboard by analyzing data and user parameters
Customer can create request, share ad content, get payment information and etc.
Alert system
Contact Information
Partner:
Pristine Solution (Pvt) Ltd (Gold Partner of SAP Business One)