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Sentiment Analysis

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As Sentiment Analysis has been deprecated, I have a few questions.

Firstly, can Sentiment Analysis still be implemented, and would you recommend doing it?

Secondly, what other applications could I use i.e. Khoros instead of Sentiment Analysis?

We have SAP Marketing On-Prem (1902) implemented and want to extend our implementation and included Sentiment Analysis. Any help would be greatly appreciated!



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Answers (2)

Product and Topic Expert
Product and Topic Expert
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Hi Ali, You can also check the CX Works article series External Campaigns in SAP Marketing Cloud Using Khoros and Automatically Create SAP Marketing Cloud Campaigns Based on Khoros Campaigns. See also

- Interactions with interests, tags and sentiment

- Manage interests app

Kind regards, Silvia Backes

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Hi Ali,

technically it still works. However I would not recommend to implement it.

Recommending an alternative really depends on your use-case. In many cases just building a SAC story can be sufficient.

best regards

Andreas Franz

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Is there any specific reason you wouldnt recommend it?