with the 2111 Release, LinkedIn Audience Transfer was added. In this, you can send a target group to LinkedIn Campaign Manger to create a Matched Audience.
Now, to my question:
Can this Matched Audience only contain Contacts with exactly the email adress or is it possible to create a matched audience based on same attributes in SMC and LinkedIn like name and company.
Thanks in advance!
The target group could be created in the usual way using segmentation attributes in SMC. This step is independent of LinkedIn and matched audience.
Once the target group is created, the next step of arriving at the matched audience in LinkedIn takes place in an effort to reach corresponding LinkedIn profiles of the target group members.