We want to use the standard integration package "Google Ads Integration with SAP Marketing Cloud or SAP Marketing". Is it necessary to purchase Open Connectors to have the Google Ads connector? If not, in which cases would it be necessary?
We understand from the documentation that it is not necessary.
We just wanted confirmation so that we do not have any problems with the customer.
Thank you for reaching out.
As the Integration guide suggests, We can confirm that you don't require to purchase of any open connectors for the integration of Google Ads with SAP Marketing Cloud.