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Capturing Google Analytics webtracking without using an email campaign

arlene_milano
Explorer
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Hi

Our SAP marketing cloud is integrated to SAP CDC. Is it possible to link the CDC id that is captured in Google analytics with the CDC id in SAP Marketing cloud without having to use an email (SAP Outbound id) ? We would like to import automatically, the Google analytics webtracking (pages) as an interaction into SAP Marketing Cloud.

Thanks

Arlene

Accepted Solutions (0)

Answers (2)

Answers (2)

andreasfranz
Advisor
Advisor
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Hi Arlene,

I believe this is rather a question in the direction of CDC. If you are able to push the CDC ID into the Google Analytics tracking it should also be possible to map it using our Application Job + Mapping. But of course you also need to have the standard Integration between CDC and SMC in place.

However: please double check Googles Policies. Afaik it is not allowed to push unencrypted PII Data into their platform.

best regards

Andreas Franz

Kunal_Bansal
Active Contributor
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Hi arlenemilano,

No, you need to go via CDC only using email identifiers.

Maybe, you could provide a pictorial use case for us to understand your specific use case better.

br,

Kunal