The summer release of SAP Marketing Cloud is here with many new features!
A comprehensive list of all features can be found on the What’s New in SAP Marketing Cloud release page. The release has the code 2308 with 23 referring to the year 2023 and 08 referring to the month of August.
In this blog we want to highlight some of the features but be sure to have a look at the comprehensive list as well.
Products or events can be mapped to interactions in forms
The Forms and Landing Pages are now able to map events to interactions. With this, you can realize scenarios like event registration and participation without the need of an additional event management tool.
Also, you can map products to interactions in forms. This will support scenarios like product registrations via landing pages.
Map events to interactions in forms
Watch this short video to get more insights on mapping events to interactions on landing pages.
Edit Events and upload participants
The Events App allows you to edit events and upload participants with the 2308 release. With these capabilities, we address events that participants attend in person that can be realized within the SAP Marketing Cloud.
Upload participants for events
Advanced send on behalf for email campaigns
In the 2308 release of SAP Marketing Cloud, it is now possible to send an email on behalf of an account team member assigned to an account. All roles that are configured are available, allowing greater personalization flexibility.
Bimi stands for Brand Indicators for Message Identification, which is an email specification enabling the use of brand-controlled logos within supporting email clients. It brings the brand logos to the customer's inbox. For more information see BIMI Group .
Over time our customers have collected some historic profiles which now can be cleaned up by deactivating in a consistent and convenient way. The new application job for administrators allows to deactivate sender profiles centrally. Deactivated profiles do not show up any longer when editing an email.