Customer Relationship Management Blogs by SAP
Stay up-to-date on the latest developments and product news about intelligent customer experience and CRM technologies through blog posts from SAP experts.
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Steve_
Advisor
Advisor



Infographics - deliverability made easy!











Good Deliverability


afonso.salgado




Bad Deliverability


afonso.salgado




Email Opt-in


afonso.salgado




Emarsys Deliverability Overview and Discussion
















Welcome to Emarsys Deliverability in SAP Community


A quick intro to your SAP Emarsys Deliverability team and some key concepts before you start

steve_emarsys



The changing world of email marketing and deliverability


Here are a few updates and developments in our fast-changing industry.

normanf



Email Rebranding guide


Infographic:

How to prepare for a change in your email sender domain, helping to speed up your rebranding and avoid issues

kostas.ka



Polish ISP deliverability guide


How to improve your email deliverability to WP, Interia and Onet in Poland

normanf



Deliverability guide to major global ISPs


Email sending and deliverability guidelines for the world's major email providers.

kostas.ka



Explaining Email List Bombing


How to understand, identify and prevent this growing industry threat

katebo




Email Sign-up Process and List Management
















How to build and maintain a healthy mailing list


How to protect your sign-up process and maintain list quality

normanf



Higher opt-ins using tickboxes and radio buttons in line with GDPR 


How to choose the sign-up method that will work best for you

steve_emarsys



Inactive Contacts in Email Marketing


How to email inactive contacts, understanding warning signals, and how to resolve issues

steve_emarsys



The risks and rewards of different Opt-in Methods


How your email subscription processes effects your data quality and deliverability.

vytismar



Alternative email opt-out methods


The unsubscribe methods that exist in addition to the unsubscribe link

normanf



Infographic: Email Opt-in


afonso.salgado




Email Sending Good Practice














Writing a good subject line


A good subject line improves your deliverability and open rates. In this guide, we give you some practical tips on how to get this right every time

normanf



Composing a good marketing email


Here’s a short guide on how to compose your message to give it the best chance of hitting the inbox to get better campaign results

normanf



Marketing and service messages. Learning from the ICO and AMEX


Explaining the ICO ruling and how that applies to the wording of your service messages

steve_emarsys



Automated engagement targeting to ensure great deliverability


How to send emails that hit the inbox, generate revenue, and maintain broad email reach

miguelmarques




Email configuration and ESP migration


























ESP migration best practices


What to expect, common pitfalls, and practical tips to simply your migration

kostas.ka



How to plan your ESP migration


Infographic:
Guide and infographic to plan your ESP migration

afonso.salgado



12 tips to speed up ESP Migration


What impacts ESP Migration timescales, and what you can do to speed things up

steve_emarsys



DMARC Reporting


Taking a closer look at the optional parameters in DMARC record (rua/ruf) for DMARC reporting.

katebo



Setting up BIMI


An introduction to the Brand Indicators for Message Identification and instructions for its implementation.

vytismar



BIMI and Trusted Dialog


BIMI and Trusted Dialog. Where do they help, and which is most useful for your contacts in your target markets?

normanf



Email Rebranding guide


Infographic:
How to prepare for a change in your email sender domain, helping to speed up your rebranding and avoid issues

kostas.ka



Gmail annotations


Gmail annotations allow you to label emails, such as for importance or follow-up. I show how you implement Gmail annotations using Emarsys.

normanf



Demystifying DMARC


a short history of DMARC, explaining the jargon, how it works, and why DMARC is important for your email campaigns and your brand.

katebo



Separating marketing and transactional subdomains


What you should know before setting up your subdomains for your email communications

katebo



Email warmup – make it count!


A quick overview of the email warmup process, and my personal tips to ensure success

kostas.ka



3 steps to protect your sender reputation


What you can do to protect your sender reputation and your email eco system.

normanf



 

Email Deliverability Problem Solving


 



















How to test if your content is causing deliverability issues?


A simple step-by-step process to show how to identify which part of your email content causes your email campaigns to be delivered to the junk folder

vytismar



Role addresses and how they impact your email campaigns


Role email addresses are company email accounts such as help@ and admin@. This article explains the risks of including these in email marketing

normanf



Get your email program ready for Black Friday


What areas do you need to consider when starting to plan your Black Friday marketing? Here's some top-level tips to get you started

miguelmarques



Fehlerhafte T-Online Blockbounces und warum diese auftreten können


Ein genauerer Blick auf falsch-positive Blockbounces, die durch Fehlklassifizierungen des Spam-Filters von T-Online verursacht werden

normanf



Deliverability issues? The most common causes, and how to fix them!


I explain about some of the reasons you might have deliverability issues and we will also offer you solutions to recover, and practices to avoid

miguelmarques



Zustellungsprobleme bei E-Mails: Was es zu beachten gilt und wie man sie behebt


In diesem Artikel werden die häufigsten Ursachen für Zustellungsprobleme erläutert, wie sie vermieden werden können und welche Lösungen es gibt

normanf



Spam traps explained


An overview to explain what they are, how to identify and how to prevent

kostas.ka



Using noreply@ From Address


Why you should be careful before using "noreply" when sending emails

kostas.ka