This course illustrates the main functionalities and concepts of SAP Customer Data Platform. It is designed to provide an in-depth understanding about the implementation of the key business scenarios of the SAP Customer Data Platform solution. Multiple hands-on exercises are used to facilitate the configuration options in SAP Customer Data Platform. Hands-on activity includes customizing Profile and Activity Schema, ingesting data using build-in source applications, creating Indicators and Segments, downstreaming data to outbound applications and personalization marketing campaigns using audiences. We recommend that you use your own machine for the best training experience.
This course will prepare you to:
Discuss the product capabilities and features of the Customer Data
Navigate the console and describe its functionalities
Navigate the Admin console and describe its functionalities
Identify the structure of a Customer Schema concept to create a new schema and interpret merging rules
Structure data and define how to link groups
Identify and outline privacy and trust mechanisms to ingest and downstream data
Explain the two views offered by SAP Customer Data Platform based on the confidence in the accuracy of the data
Explain the many ways to setup applications to ingest customer data
Classify your customer data by applying different criteria based on attributes, behaviors or activities
Connect SAP Customer Data Platform into destination systems to downstream customer data
Explain how SAP Customer Data Platform uses Audiences, CX Flows, and Journeys to group customers and personalize experiences
Visit the training shop to read the full description of both the course and certification and book your training.
Additional Updates – Enablement Videos
New SAP Customer Data Cloud videos are regularly added on