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Product and Topic Expert
Product and Topic Expert
On behalf of the SAP CRM & CX Product Learning CoE team, I am pleased to announce the official release of the SAP Customer Data Platform Implementation Training and associated certification:

Target Audience 

  • Business End Users

  • Technical Consultants

  • Functional Consultants

  • Solution Architects


Course Description

This course illustrates the main functionalities and concepts of SAP Customer Data Platform. It is designed to provide an in-depth understanding about the implementation of the key business scenarios of the SAP Customer Data Platform solution. Multiple hands-on exercises are used to facilitate the configuration options in SAP Customer Data Platform. Hands-on activity includes customizing Profile and Activity Schema, ingesting data using build-in source applications, creating Indicators and Segments, downstreaming data to outbound applications and  personalization marketing campaigns using audiences. We recommend that you use your own machine for the best training experience.

Course Highlights

This course will prepare you to:

  • Discuss the product capabilities and features of the Customer Data

  • Navigate the console and describe its functionalities

  • Navigate the Admin console and describe its functionalities

  • Identify the structure of a Customer Schema concept to create a new schema and interpret merging rules

  • Structure data and define how to link groups

  • Identify and outline privacy and trust mechanisms to ingest and downstream data

  • Explain the two views offered by SAP Customer Data Platform based on the confidence in the accuracy of the data

  • Explain the many ways to setup applications to ingest customer data

  • Classify your customer data by applying different criteria based on attributes, behaviors or activities

  • Connect SAP Customer Data Platform into destination systems to downstream customer data

  • Explain how SAP Customer Data Platform uses Audiences, CX Flows, and Journeys to group customers and personalize experiences


Visit the training shop to read the full description of both the course and certification and book your training.


Additional Updates – Enablement Videos

New SAP Customer Data Cloud videos are regularly added on

You can look at the release notes for latest product updates.

If you any questions related to SAP Customer Data Cloud, check here for questions asked by other community members or to ask new question.

If you have any feedback or suggestions, please feel free to add a comment.
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